![]() It refers specifically to idea that there is now a global and common mono-culture – transmitted and reinforced by the internet, popular entertainment transnational marketing of particular brands and international tourism – that transcends local cultural traditions and lifestyles, and that shapes the perceptions, aspirations, tastes and everyday activities of people wherever they may live in the world’ ‘Cultural globalisation refers to the rapid movement of ideas, attitudes, meanings, values and cultural products across national borders.
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